A responsive design of the corporate website for Beko PLC, one of the top ten large home appliance brands in the world.
The requirement from the client was that they wanted their website to be less corporate, more personal. Less technology-focused, more people-focused. Less words, more pictures. It needed to stand out from other b2b websites.
BREAKING THE GRID: I opted not to go with the usual straightforward sequential linear structure and instead adopted the approach of overlapping elements, not only to add visual interest, but more importantly to better group related content together.
SUMMARISING SECTIONS: I summarised elements into smaller sections, with options to then expand and read more if desired, with carousels, modal popups, etc. This improves the visual balance and weight and makes it less overwhelming to browse individual pages and the website as a whole.
FONT: With the client's permission, I changed the existing single brand font, as it was too limiting, dull, and not suited to certain characters and numerals. I adopted two new fonts, one sans font that is clean, sharp, professional, legible, and one serif font, which is warm, friendly, inviting.
COLOURS: With the client's permission, I not only brightened up the existing single blue brand colour, but I also added a complementary call-to-action colour of orange to stand out against the blue. I also added a secondary colour palette of pale background colours. Additionally, aside from the overall generalised colour palette, each page has the option to adopt colours from on the page, such as imagery or logos, etc.